10 Ideas for Writing Blogs

10 Ideas for Writing Blogs

You just have taken the loop of being an entrepreneur and you have now a website. Perfect move! Within your website, you have a section for blogging and you know you have to write consistently to attract your clients. However, you don’t always feel like a writer and you often experience the “blank page” inconvenience…

To make sure it doesn’t happen anymore, here are

10 Ideas for Writing Blogs


You can use this list at will and never run short of ideas. Amazing, right? Keep reading and get rid of the hassle of finding inspiration!

I must admit that, even if I really love and enjoy writing, sometimes, like everyone else, I feel stuck and don’t know what to talk about…

And even if I know what to talk about, I have to make sure my readers will find a use in my words.

So I made some research and found out that it is not “that” difficult to find ideas that provide value to your clients. Because, remember that VALUE is the key.


  • Idea #1 – “How to”

People like to learn new stuff, so you can easily write some blogs about how to do this or that and have great results. Try to keep these “how to” blogs related to your area of expertise or you may lose some readers on the way. Never refrain yourself to make some printable or sharable pictures so people can save and share them with others.


  • Idea #2 – “X reasons for”

This is also a good idea for engaging your audience. Plus, you can express here the features of your product or service that would benefit your clients. Once again, keep it as much as possible related to your field. Never hesitate to suggest your readers to share their reasons in the comment section as well!


  • Idea #3 – “X things you can’t live without”

Let your audience know you’re also a human! Knowing what you like and dislike may be a way to bond with your clients and vice-versa. Did you ever notice that you easily feel close to someone you share interests with? Of course you did! That’s the point. If I can’t live without, let’s say, a few cups of this delicious Cafe Duran, and that you also like it, we already share something without even knowing each other.


  • Idea #4 – Tell a personal story

Once again, show you’re not a robot and tell people about you. You don’t have to go too far, this is not what I am saying, but you can introduce your pet for example, or tell about the last movie you saw and why you liked or

disliked it. You can talk about how you came to where you are now, or anything that is related to you as a person.

By the way, here is Samy, my yellow crowned amazon! Crazy talker and dancer, but also trouble maker! Not easy to work when he is around!


  • Idea #5 – Make a product review

The perfect match is to review a product or service that is related to your activity or can be complementary to your own offering.

Avoid at all cost to review your competitors’ products; even if you’re doing it honestly, you may not be objective enough and/or your competitor may feel threatened and the last thing you want is to fight with your competition. (I mean fight more than you’re already!)


  • Idea #6 – “Pros and cons for… “

Here, you can list benefits and inconveniences for a specific product, service, or whatever comes into your mind. This can be an app, a kind of light, a make-up product, anything. It is great if you can keep it related to your field, but keep also in mind that your audience learns more about you each time you write something. So, don’t ne shy and get them to know you!


  • Idea #7 – Why did you embrace your career?

Once again, it gives your readers some insights about yourself and you can, not only tell them how you get there, but also, why you get there. With this in mind, they may see your brand as a reference and depending on your area of expertise, people will certainly want to know more about you and your products.


  • Idea #8 – Your biggest lesson learned

You know the adage “What doesn’t kill you makes you stronger”, right? Well, it is true! And depending on the challenges overcome, some of us are very very strong!

In this case, you can share the lessons that made you who you are and how are it was to overcome them.


  • Idea #9 – Interview

Make an interview of one of your peers or, if you’re lucky, one of the influencers in your area of expertise. It is sometimes very beneficial to do an interview for several reasons. For example, a video is always more fun to watch than a blog post to read … Also, when you’re not alone making statements, people will realize that, interestingly ( 😀 ), you know what you are doing and what you are talking about.


  • Idea #10 – Event

Host an event! Wether it is a Facebook live or a physical event, having interactions with your audience is one of the best way to describe your product benefits. Doing a live-demo is the best way to get your potential clients to know you and your products.



Last words… 

As you can see, there are tons of ideas for writing posts! My last advice would be to be consistent. Pick a schedule and stick with it so your people know when to expect to hear from you.

Also, if you’re really not in the mood of writing, remember that we can take care of this for you as part as our Freelancing Services Offering.

Until next time, take care!


The Writing Process

The Writing Process


It’s 3:30 PM in San Carlos, Panama, and instead of dipping in the pool, I would like to share with you some information about

The Writing Process


The Writing Process


One day or another, we all either take a pen and a notebook or our laptop to share some news or simply write about the day in a journal.

No matter the reason, we all have a writing process. Don’t get me wrong, we don’t need to be a writer to follow some advices that will get the whole thing easier.

From my freelancer point of view, it usually starts with an idea. If I already have a topic, I save a lot of time, because, for me, writing is usually the easiest part!

After the idea popped up in my mind, I have to do some research and find sources to back the idea up. For this, Google is most of the time my best friend if I cannot think of an expert to interview in my network. For instance, I wrote for a dental company a few months ago and that was quite the hardest topic I had to write about: I’m not a dentist and I have no knowledge in that field. Most importantly, that guy with the mask and the white blouse is my bogeyman, no kidding! It didn’t prevent me to write great articles, just because I have a writing process. (I know, you were wondering where I was going with my dentist stuff! There!)



Idea, research, and then, what?


PLAN your writing so you don’t confuse your readers. If you don’t know where you go, how do you expect your readers to know, right?

I use Evernote (affiliate link!) for saving my research and planning the article. What I really like about Evernote, it is that I can use it on my computer and my phone, so if an idea shows up when I’m not home, I can still put it in my ongoing file.

The planning part is almost the most important. There is not much to write at this stage, but it ultimately helps the idea flowing from the first word to the last.

Once you’re done with these steps, you can finally jump to the actual writing part! Soooo, here is the tricky part: just write without worrying about grammar, typos, or mistakes. Let the words OUT! If you stop in the middle to start editing, well, you may loose your “mojo”, and trust me, you don’t want to!

Write, write, and write more. Once you have said everything you wanted to, the last part comes in: Editing.

Editing is the most important part in the writing process. Even if your story is a masterpiece, if it is filled with typos and grammar mistakes, nobody will read it. Too bad!

Now, here is a super advice I got from my English teacher in college: when you’re in the editing phase, you have read your story so many times that you won’t see any last mistakes to fix. To have a fresh new view, read it once again starting by the end! Each sentence will not be related to the one you read before (well I hope so!) so this is like reading a totally new story for the first time.



In sum, there are 5 big steps in the writing process:

  • Idea
  • Research
  • Plan
  • Write
  • Edit

And of course, the last but not least: PUBLISH!




Just in case you didn’t know yet, I am teaching and tutoring to help you be a better writer. Just contact me and let’s get started!



5 (at least) Benefits for Hiring a Freelancer

5 (at least) Benefits for Hiring a Freelancer


When people hear the word “freelancer”, they’re not quite sure it would be a good match. This is for me the perfect time to give you


5 (at least) Benefits for Hiring a Freelancer


5 (at least) Benefits for Hiring a Freelancer


First, I think it is important to define the word freelancer before going any further. To make it very simple, a freelancer is a business owner who offers skills, knowledge, and time to companies. According to research, 34% of the US population is part of the freelancing economy, whether it is a full-time job or a side job.


  • Benefit #1: Expertise

A freelancer is an expert in his or her field. It saves you weeks of training since the freelancer knows how to perform the job you hired him for. You can hire a freelancer or several depending on the job you need to be done. Always make sure you can see a portfolio or some samples of their previous works.


  • Benefit #2: Less cost

When you hire a freelancer, you basically hire a contractor, who is responsible of his own business’s expenses. So, no need to add them to a payroll, pay for unemployment or any other expense that you may have with a regular employee.


  • Benefit #3: Independence

A freelancer is an independent worker. You will not have to remind a deadline. Well, you shouldn’t have to! A freelancer is usually very organized and knows how to manager his own time to meet your requirements.

As a bonus, the freelancer is responsible for his own material, internet connection, so this is another thing you will not have to worry about.


  • Benefit #4: Total Flexibility

When you hire employees, even for a part-time job, you have to give them a minimum amount of hours to work. For a part-time job, this is usually a 4 hours per day job. For a freelancer, this doesn’t apply. You can hire him or her for a specific given time with no minimum.


  • Benefit #5: Innovation

Since freelancers have several clients, they are constantly learning and improving their skills. A freelancer spends a lot of time reading about latest technologies and strategies and can bring you new and/or improved processes to help you better serve your clients.



As a former business owner, I would have been happy to use some freelancers for not having to deal with the employee side of a business. It would have allowed me to spend more time helping meeting my customers’ needs. The good thing though is that I had to do a lot by myself during that time so I have a great set of skills to offer as a freelancer! 

Contact me for more information about what you need to be done in your business and let me help!


How I managed to reach 1K people without paying

How I managed to reach 1K people without paying

Most of you know that nowadays, business is made online, and you need to practice your Facebook skills every day. In Panama, more than anywhere else, Facebook is your way to advertise online.

A few weeks ago, I really wanted to have a post out but I wasn’t ready to go through expensive ad. Here is

How I managed to reach 1K people without paying


How I managed to reach 1K people without paying


Getting a great result without spending a dime is my favorite thing!

Here is said post:

The first important thing is the image: it has to be eye-catching or it’s not going anywhere… I believe you recognized Groot from the Gardians of the Galaxy movie. As a bonus, here is the trailer :D… A social media post doesn’t have to be boring, right?

(On the Facebook post image, Groot has blue eyes and guess what? They’re mine!)

So, let’s dive in. What’s the recipe? Here are the ingredients:


  • a great subject. People mostly are bored and they need FUN. You won’t have the same impact if you’re talking car insurance or pool party accessories. I am not saying that people are not interested in car insurance but your audience is limited. When it is about fun, you can bet that every single human being on planet earth is interested in fun.
  • an eye-catching image, so it grabs people’s attention. They’re like “wait, it looks like Groot, but it doesn’t seem quite Groot”!
  • some good content. Once people clicked on your link, the last thing you want is that they close the page instantly because you suck at writing!
  • a tribe of people already in love with your work so you know they will share your masterpiece!



It looks complicated but as long as you have all your ducks in line, that should work. There is no secret beyond the ingredients you need to come up with a great piece worth sharing.

The most important thing is to never quit. Look, this is just like weight lifting: you’re getting better each time. So keep doing it. Period!

For more advise or training, just contact us and we’ll teach you how to improve your skills without loosing your mind! Until then, take care and keep being good at what you’re doing!

Is the Bullet Journal right for you?

Is the bullet journal right for you?

Is the bullet journal right for you?

As some of you already know, I am always ready to try new stuff to fuel my time-management obsession 😄 , which took me to try the Bullet Journal.
And to answer the question:

“Is the Bullet Journal right for you?”

First of all, I have to say that I love walking in libraries and stuck my nose in old books! Yeah, I know, it sounds I am a weirdo… But I can’t help. I like the smell of books, I like the feeling of pages, I am an avid reader. I was an only child so you bet my books were my best friends.

Another funny fact about me is that if we go shopping together one day, you can drop me at the school and office supplies aisle. And guess what? You will find me in that EXACT same spot 2 hours later. Once agin, this is stuff I like. I love getting new pens, I have a Molsekine notebook my husband bought me that I cherish like it is a precious treasure, and nothing pleases me more than spending my free time reading. This is who I am.


However, new technologies and the urge to always be connected took me to have a calendar that I sync with my phone, a tablet on which I read without bothering my husband with light in the bedroom, and since I am living in Panama where there is no postal service, my birthday, Christmas, and thank you cards are virtual 🙁

When I heard about the Bullet Journal, I thought I would try it and reconnect with my pens and notebook old relationship.

So I started by listing what I would like to see in my journal. The main positive point of the Bullet Journal, or Bujo, is its flexibility: You can write whatever is relevant to you. There is no real rule, that’s totally customisable.


So here is what I needed in my daily journal:

  • My wake-up time (I know I know, who cares?! That’s my point: Flexibility!)
  • My weight
  • My 3 most important tasks
  • My positive thought for the day
  • How long did I work out for
  • How long did I meditate for
  • The food I eat
  • The water I drink
  • My expenses
  • My basic todo list
  • My accomplishments of the day (so I know if I deserve a cocktail! 🍹)

Kind of simple things, huh?

And here I started!

After I was done with my list, I took my favorite pen and my new notebook (💃🏻) and I started to watch videos and instructions on how I fit my stuff in there.

I took me quite some time to organise the different pages and create my “signifiers”. I will not go to in depth in these but here is the short version on how is set up a Bujo:

  • First page is your “index” page, where you are going to write what’s in your journal and where to find this. That made me think of a table of content.
  • You have a “Future Log“, which is the major events of the year or future 6 months if you decided not to add the full year.
  • Then a “Monthly Log” with important dates of the month (birthdays, meetings, etc)
  • Finally the “Daily Log” is your daily journal.
  • You can also have pages named “collections” where you list the movies you want to see, the books you want to read, your ideas for your next blog, and so on.

You also have to decide what “signifiers” you are going to use. Signifiers are codes that will let you know instantly what is to be done with the task associated. You can find everything you always wanted to know about bullet journal here.

Each end of month, you need to do a “migration“. This is where and when you evaluate your inputs that are still undone. You may reschedule or delete if it is not relevant anymore.

Then, honestly, I started to pull my hair… Like, for real.

Although I have to admit that I was so happy to rebuild my real writing skills, I didn’t work for me. Too much to write, too much to read, to much to reschedule…

If you happen to write anything wrong, then you will have some marks on your “art”! I know, you don’t really need to show your bullet journal to anybody, but I think I am so in love with clarity that I can’t stand anything that looks crappy.

I definitely think this is great for those who love to write. And I am one of them. When it comes to organisation and time-management, it didn’t work for me. I am not a giving up person, so I created an alternate of the bullet journal. I took everything that was in my list and put it on a template that I can print daily and fill with my stuff.

I will probably make some updates along the time but for now, that’s all I need in there and I sadly have to accept that the Bullet Journal is not for me. It is definitely fantastic for those of us who love to write on paper, but although I like the idea of journaling, it is to me, not as useful than solutions technology offers.

Please do not hesitate to grab my free daily journal and if you like to have a personalised one, just shoot me an email!

Chat soon 😉

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